Space Weather Outreach: An informal education perspective

Informal science education institutions, such as science centers, play an important role in science education. They serve millions of people, including students and teachers. Within the last decade, many have tried to improve the public's understanding of science and scientific research through informal education projects. The recent success of several space weather-related missions and research programs and the launch of the International Heliophysical Year (IHY) research and education programs make this an ideal time to inform the public about the importance and relevance of space weather to our understanding of heliophysical science. Communication efforts associated with space weather both benefit and are compromised by analogies to terrestrial weather. This paper summarizes the benefits and challenges of the terrestrial weather analogy using two exhibit evaluation studies. The paper also describes three components of the Space Science Institute's Space Weather Outreach Program - Space Weather Center Website, Educator Workshops, and Small Exhibits - and how they can help to achieve the education goals of IHY.