A coupled multi-agent microsimulation of social interactions and transportation behavior

Choice set formation, location and mode preferences, coordinated scheduling, alternative utility valuations, and shared mobility resources are among the many activity-travel issues hypothesized to be significantly influenced by traveler interdependencies. Empirical evidence lags theory, particularly about the geography of social networks. A simulation tool is presented to let the experimenter construct and test hypothetical interdependencies between geography, socially-linked travelers, and activity-travel choices. The exploratory tool is integrated in the Multi-Agent Transportation Simulation Toolbox (MatSim-T). Initially, any social network can be constructed and embedded in geography. It can remain static, or be adapted to the travel patterns of the agents. The interactions and exchanges between agents influencing socializing and/or travel behavior can be defined in substance and in time/space. The reward for socializing or being socially linked can be varied. Finally, the co-dependence of social factors and travel behavior can be studied. This paper introduces the model and presents verification results which illustrate the coupling of extremely simplified socializing assumptions and travel behavior.

Research highlights
► An agent model simulates the daily activity travel patterns of a population.
► Social networks explicitly link the behavior of the agents.
► Social ties are generated algorithmically or out of emergent agent behavior.
► Experiments demonstrate information sharing and rewards for joint activities.
► The popularity of locations and scheduling emerges from a complex system.