کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
349093 | 618213 | 2010 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Social influences related to college students’ use of Macintosh computers on an all-PC campus
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم اجتماعی
آموزش
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
In the present qualitative research study, 35 Mac users were interviewed in a university campus that exclusively supports PC machines. We particularly explored the Mac-users’ social influences, saving technological and other influences for future reports. Results showed Mac users to possess significant connections with other Mac users on the university campus. The Mac users in our study indicated that positive, past exposure, including Apple’s advertising of Macs, had sharp influences on their decisions to become and remain Mac users.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers & Education - Volume 55, Issue 4, December 2010, Pages 1542–1551
Journal: Computers & Education - Volume 55, Issue 4, December 2010, Pages 1542–1551
نویسندگان
Michael W. Firmin, Ruth L. Firmin, Whitney Muhlenkamp Wood, Jordan C. Wood,