Embedding enterprise education: A service based transferable skills framework

• We examine transferable skills provision through the employability, enterprise and entrepreneurship agenda.
• We argue that embedding enterprise education requires an alternative approach to programme led approaches.
• Content analysis of skills data sets informs design and development of a service based transferable skills framework.
• The transferable skills framework is capable of supporting institutional provision across multiple disciplines.

Enterprise and entrepreneurship education, according to government reports, should be embedded within Higher Education (HE) however, although many HEI's are experienced in programme led initiatives, they have less knowledge of cross-school and campus wide provision. This paper argues that an alternative approach, based upon embedding transferable skills into the curriculum, produces more consistent and sustainable results than policy led enterprise programme initiatives, especially when informed by a systematic and integrated transferable skills framework.This paper analyses the provision and nature of the transferable skills associated with four, highly successful, enterprise programmes. Using content analysis and a thematic coding system, existing programme documents are analysed to generate a service based framework of transferable skills that can be embedded across institutions.The findings suggest that resource sensitive initiatives are problematic with regard to maintaining sustainable learning programmes and that an embedded transferable skills approach offers greater consistency. We conclude with a framework of transferable skills informed by empirical research, designed to embed such skills across the curriculum, thus shaping the 21st century graduate.The service based framework is an institutional tool for programmes and curriculum design beyond the business school and offers an alternative approach to embedding enterprise education.