|کد مقاله||کد نشریه||سال انتشار||مقاله انگلیسی||ترجمه فارسی||نسخه تمام متن|
|379615||659488||2015||8 صفحه PDF||سفارش دهید||دانلود رایگان|
• E-selling is defined as a concept separate from e-commerce, e-marketing and e-retailing.
• Existing knowledge from HCI, persuasive technology and flow are used to advance e-selling research.
• The presented dimensions of e-selling motivate IS practitioners to explore the new areas of application.
E-selling is an activity that is distinct from e-commerce, e-marketing and e-retailing. E-selling is conceptualized to be computer–human dialog characterized by the digital spatio-temporal locus, the psychology of online persuasion, and complex perceptions of value. This definition warrants that flow user experience and human immersion are key premises for understanding e-selling. The ability to combine these with the different value drivers is identified as the key to e-selling success. This theoretical and conceptual article opens new avenues of research and design into online service design and user engagement.
Journal: Electronic Commerce Research and Applications - Volume 14, Issue 4, July–August 2015, Pages 214–221