کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
379615 659488 2015 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
E-selling: A new avenue of research for service design and online engagement
ترجمه فارسی عنوان
فروش الکترونیکی: یک راه جدید تحقیق برای طراحی خدمات و مشارکت آنلاین
کلمات کلیدی
فروش الکترونیکی؛ جریان؛ غوطه وری انسانی؛ تکنولوژی متقاعد کننده
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
چکیده انگلیسی


• E-selling is defined as a concept separate from e-commerce, e-marketing and e-retailing.
• Existing knowledge from HCI, persuasive technology and flow are used to advance e-selling research.
• The presented dimensions of e-selling motivate IS practitioners to explore the new areas of application.

E-selling is an activity that is distinct from e-commerce, e-marketing and e-retailing. E-selling is conceptualized to be computer–human dialog characterized by the digital spatio-temporal locus, the psychology of online persuasion, and complex perceptions of value. This definition warrants that flow user experience and human immersion are key premises for understanding e-selling. The ability to combine these with the different value drivers is identified as the key to e-selling success. This theoretical and conceptual article opens new avenues of research and design into online service design and user engagement.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 14, Issue 4, July–August 2015, Pages 214–221
نویسندگان
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