کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
379684 | 659496 | 2012 | 9 صفحه PDF | دانلود رایگان |
This research investigates whether a person’s mood can influence impulsivity in online shopping decisions, and how involvement can regulate it. We adopt a process view of impulsivity, and recorded the detailed information search patterns of consumers using an eye-tracker methodology. The results show that incidental moods tend to increase process impulsivity, and this effect may not be restrained by involvement. We also demonstrate that the decision-making process can be separated into two stages – orientation and evaluation. We further find that differences in impulsivity are most evident in the evaluation stage. These results suggest the importance of mood-elicited impulsivity of purchases in e-commerce.
► We have addressed the reviewers’ comments and improved the manuscript. Changed texts are marked in red.
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► A professional proofreader has edited the manuscript.
► Supplement is provided for detailed information.
Journal: Electronic Commerce Research and Applications - Volume 11, Issue 6, November–December 2012, Pages 582–590