کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
379910 659518 2011 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china
چکیده انگلیسی

This research discusses a cross-cultural validation in China of the Internet user lifestyle scale developed by Smith and Swinyard (2001). The scale was initially validated for United States online users in 2001 and later for European Union online users in 2005. Our analysis reveals that the lifestyle scale remains valid for online users in China. However, we find that the segmentation of online users in China based on the lifestyle scale differs markedly from what was found earlier in the United States and European Union countries. We profile two new online shopping segments and one new online non-shopping segment. The result provides a refined understanding of the similarities and differences in online shopper lifestyles across the different cultures.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 10, Issue 3, May–June 2011, Pages 304–312
نویسندگان
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