کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
379968 | 659523 | 2009 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Influences of customer preference development on the effectiveness of recommendation strategies
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Most previous studies on recommendation agents have been restricted to the problems of uncovering customer preferences during the process of understanding customers. However, studies on consumer psychology have indicated that customer preferences are often unstable and developed over time. Therefore, we assert that it is necessary to observe the degree to which customer preferences are developed since effectiveness of recommendations is affected by customers’ preference development. This study presents a scheme to identify the status of customers’ preference development and analyzes the influences of customer preference development on the effectiveness of various recommendation strategies.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 8, Issue 5, October 2009, Pages 263–275
Journal: Electronic Commerce Research and Applications - Volume 8, Issue 5, October 2009, Pages 263–275
نویسندگان
Kwiseok Kwon, Jinhyung Cho, Yongtae Park,