کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
380104 659538 2007 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Price competition in e-tailing under service and recognition differentiation
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Price competition in e-tailing under service and recognition differentiation
چکیده انگلیسی

The Internet has significantly increased the bargaining power of consumers. Many online shopping search engines allow consumers to find most retailers that sell a specific product, compare product prices, and review detailed store ratings. With competition just a click away, online retailers have little control over where consumers would shop. Offering the lowest price alone does not always guarantee that consumers will come and buy at your site. Other non-price attributes, such as service quality and a merchant’s brand recognition, also play important roles in helping online retailers to build competitive advantages. In this paper, we present a model of price competition that assumes e-tailers can mainly differentiate themselves by providing different levels of service and by establishing a different online recognition. Closed-form equilibrium solutions are obtained for the different scenarios that may arise in this model. Based on such solutions, we give managerial insights on how e-tailers should position themselves when parameters such as service cost, service levels, and recognition are varied.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 6, Issue 3, Autumn 2007, Pages 322–331
نویسندگان
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