کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
383157 660807 2016 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Risk assessment of co-creating value with customers: A rough group analytic network process approach
ترجمه فارسی عنوان
ارزیابی ریسک ارزش ایجاد مشترک ارزش با مشتریان: یک رویکرد فرایند شبکه تحلیلی گروهی سخت
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
چکیده انگلیسی


• Risk factors identified when providing customized design.
• Risk assessment for the involvement of customers and suppliers.
• Integrating rough number and analytic network process.
• A novel multi-criteria decision making approach for risk assessment.

Co-creating value with customers is becoming an important competition strategy for companies. It provides a feasible way to meet customers’ personalized requirements. However, the strategy needs effective management to obtain benefits because it may involve many potential risks. Neglecting these risks may lead to extra-budgetary costs, wrong decision of product investment or loss of customers. To the best of our knowledge, little attention has been paid so far to the risk assessment of co-creating value with customers.This study mainly focuses on assessing the risks of co-creating value with customers under uncertainty. First, the scattered literature is combed systemically to determine the risk factors of co-creating with customers. Then, a novel approach called the rough group analytic network process is proposed to assess these risks quantitatively. The proposed approach can intelligently handle decision maker's subjectivity and vagueness, and the interdependences/feedbacks among risk factors. Finally, an industrial case study is presented to illustrate the application of the proposed approach, and the proposed approach is compared with other existing methods to demonstrate its the advantages.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 55, 15 August 2016, Pages 145–156
نویسندگان
, ,