کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
384316 | 660843 | 2010 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
The main purpose of this study is to investigate the use of multi-agent based hybrid intelligent systems in support of international marketing planning. In the paper, a conceptual framework is put forward and briefly discussed. A multi-agent hybrid system integrating multiple software agents, simulation, knowledge bases and fuzzy logic for international marketing decision making is then presented. Furthermore, the evaluation procedure and findings on the system’s usefulness are reported. Through evaluation studies with eight managers, we show how the multi-agent hybrid approach is effective in supporting the decision making process and improving its outcomes.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 37, Issue 3, 15 March 2010, Pages 2580–2587
Journal: Expert Systems with Applications - Volume 37, Issue 3, 15 March 2010, Pages 2580–2587
نویسندگان
Shuliang Li, Jim Zheng Li,