The acceptance and use of customer relationship management (CRM) systems: An empirical study of distribution service industry in Taiwan

With the rapid change of business competitive environment, enterprise resource integration and innovative issues of business operation have gradually become the most important issues for businesses. Furthermore, many enterprises have implemented novel information technology and developing the innovative e-business applications systems such as enterprise resource planning (ERP), customer relationship management (CRM), knowledge management (KM) and supply chain management (SCM) to enhance their competitive advantages. CRM systems can help organizations to gain the potential new customers, promote the existing customers’ purchase, maintain good relationship with customers as well as to enhance the customer value, thus can improve the enterprise images. Moreover, the development and applications of CRM systems have also been considered as important issues for researchers and practitioners in recent years. For Taiwan’s industry, it has been gradually transferred from manufacturing-oriented to a service-oriented. Thus, the service industry has higher percentage in the GDP and in which the distribution service industry is the biggest one and be a core industry in the whole of service industry. The main purpose of this study is to explore the factors affecting the acceptance and use of CRM systems. Furthermore, the proposed research model was built on the basis of unified theory of acceptance and use of technology (UTAUT) and task-technology fit (TTF) framework as well as technological and managerial theories. The implications of findings for practice will be discussed.