Keywords: مدیریت ارتباط با مشتری (CRM); Knowledge management; Customer relationship management (CRM); Success model; Technological/organizational/customer orientation factors
مقالات ISI ترجمه شده مدیریت ارتباط با مشتری (CRM)
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Relationship marketing; Data mining; Neural networks; Chi-square automated interaction detection (CHAID); Privacy rights;
مقالات ISI مدیریت ارتباط با مشتری (CRM) (ترجمه نشده)
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Keywords: مدیریت ارتباط با مشتری (CRM); Customer Relationship Management (CRM); Performance; Information technology;
Keywords: مدیریت ارتباط با مشتری (CRM); Customer satisfaction index (CSI); Quantitative modeling; Evolutionary optimization; Customer relationship management (CRM)
Keywords: مدیریت ارتباط با مشتری (CRM); Multichannel customer management; Customer relationship management (CRM); Vector autoregression models; Stores; Internet; Returns;
Keywords: مدیریت ارتباط با مشتری (CRM); Marketing management; Communication management; Client retention; Customer relationship management (CRM); Public relations (PR); Integrated communication (IC)
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Information processes; Customer-based performance; Interaction orientation; CRM readiness
Importancia de los Customer Relationship Management (CRM) sanitarios en las pandemias y alertas sanitarias
Keywords: مدیریت ارتباط با مشتری (CRM); Alerta sanitaria; Customer Relationship Management (CRM); Pandemia; Atención primariaHealth alert; Customer Relationship Management (CRM); Pandemic; Primary health care
Modelling CRM in a social media age
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Social media; Customer engagement; Information processes
Paving the way for CRM success: The mediating role of knowledge management and organizational commitment
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); CRM success; CRM technology infrastructure; Organizational commitment; Knowledge management
Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Context; CRM implementation
The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); CRM use; Sales management control; Organizational control; Effect of CRM
Identifying patients in target customer segments using a two-stage clustering-classification approach: A hospital-based assessment
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Target customer segment (TCS); K-means clustering algorithm; Rough set theory (RST); Recency-Frequency-Monetary (RFM) analysis model;
FAQtory: A framework to provide high-quality FAQ retrieval systems
Keywords: مدیریت ارتباط با مشتری (CRM); FAQ retrieval; Usage mining; Customer relationship management (CRM); Knowledge discovery
Exploring the preference of customers between financial companies and agents based on TCA
Keywords: مدیریت ارتباط با مشتری (CRM); Transaction cost analysis (TCA); Rough set theory (RST); Formal concept analysis (FCA); Data mining; Flow graph; Customer relationship management (CRM)
The acceptance and use of customer relationship management (CRM) systems: An empirical study of distribution service industry in Taiwan
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Unified theory of acceptance and use of technology (UTAUT); Task-technology fit (TTF); Structural equation modeling (SEM)
Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence
Keywords: مدیریت ارتباط با مشتری (CRM); Customer Intimacy; Customer Loyalty; Customer Relationship Management (CRM); Triangular theory of Love; Customer Commitment; Passion; Love
Customer Relationship Management (CRM) systems, intermediation and disintermediation: The case of INSG
Keywords: مدیریت ارتباط با مشتری (CRM); Customer Relationship Management (CRM); Intermediation; Disintermediation and case study research
The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry
Keywords: مدیریت ارتباط با مشتری (CRM); Consumer Satisfaction; Relationships Customer Orientation; Customer Relationship Management (CRM); Sales Force Automation (SFA); New Technologies
Improved marketing decision making in a customer churn prediction context using generalized additive models
Keywords: مدیریت ارتباط با مشتری (CRM); Customer Relationship Management (CRM); Churn modeling; Marketing decision making; Generalized Additive Models (GAM)
Local assimilation of an enterprise system: Situated learning by means of familiarity pockets
Keywords: مدیریت ارتباط با مشتری (CRM); Enterprise systems; Customer relationship management (CRM); Technology assimilation; Situated learning; Work practices; Organizational routines; Familiarity pockets
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Database marketing; Customer segmentation; Quantile regression; Prediction interval; Customer lifetime value
Structural equation model for effective CRM of information infrastructure industry in Korea
Keywords: مدیریت ارتباط با مشتری (CRM); Korea Information Infrastructure (KII); Customer Satisfaction Index (CSI); Structural equation model (SEM); Customer Relationship Management (CRM)
Gap Model for Dual Customer Values
Keywords: مدیریت ارتباط با مشتری (CRM); customer relationship management (CRM); customer value; gap model;
Brand equity in hospital marketing
Keywords: مدیریت ارتباط با مشتری (CRM); Brand equity; Influencing factors of brand equity; Hospital image; Customer relationship management (CRM); Hospital marketing
Organizational characteristics and the CRM adoption process
Keywords: مدیریت ارتباط با مشتری (CRM); Customer Relationship Management (CRM); Adoption process; Organizational characteristics
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Data mining; Churn prediction; Text mining; Call center email; Voice of customers (VOC); Binary classification modeling
Random Forests for multiclass classification: Random MultiNomial Logit
Keywords: مدیریت ارتباط با مشتری (CRM); Multiclass classifier design and evaluation; Feature evaluation and selection; Data mining methods and algorithms; Customer relationship management (CRM)
Salespeople as information gatherers: Associated success factors
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); Customer-centric marketing (CCM); Information retrieval; Sales management; Supervision of salespeople; Training of salespeople
The impact of enterprise systems on corporate performance: A study of ERP, SCM, and CRM system implementations
Keywords: مدیریت ارتباط با مشتری (CRM); Enterprise Resource Planning (ERP); Supply Chain Management (SCM); Customer Relationship Management (CRM)
Customer relationship management in small-medium enterprises: The case of Turkish tourism industry
Keywords: مدیریت ارتباط با مشتری (CRM); Customer relationship management (CRM); SMEs; Tourism sector; Factor analysis;
A knowledge-enabled procedure for customer relationship management
Keywords: مدیریت ارتباط با مشتری (CRM); Knowledge management (KM); Customer relationship management (CRM); e-Business
Sales force technology usage-reasons, barriers, and support: An exploratory investigation
Keywords: مدیریت ارتباط با مشتری (CRM); Sales; Sales technology; Sales force automation (SFA); Customer relationship management (CRM);
A new strategy for harnessing knowledge management in e-commerce
Keywords: مدیریت ارتباط با مشتری (CRM); Business to business (B2B); Business to consumer (B2C); Business intelligence (BI); Customer relationship management (CRM); Electronic commerce (E-commerce); Electronic data interchange (EDI); Enterprise information portal (EIP); Enterprise resource plann