کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
386539 | 660885 | 2010 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
WebInternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
This paper is concerned with linking Web-based decision aid techniques and technologies for international marketing planning and exploring the value of such integration. Firstly, a theoretical framework for supporting the international marketing planning process is proposed and presented. Secondly, a Web-enabled hybrid intelligent software system combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing decision-making is introduced and described. Thirdly, the evaluation procedure and findings on the system’s value are reported and analysed. Our evaluation results with ten involved managers demonstrate the efficiency and effectiveness of this Web-based approach.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 37, Issue 10, October 2010, Pages 7094–7100
Journal: Expert Systems with Applications - Volume 37, Issue 10, October 2010, Pages 7094–7100
نویسندگان
Shuliang Li, Jim Zheng Li,