کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
388354 | 660922 | 2007 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Marketing segmentation using support vector clustering
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effectively with one basic marketing mix. Although several clustering algorithms have been proposed to deal with marketing segmentation problems, a soundly method seems to be limited. In this paper, support vector clustering (SVC) is used for marketing segmentation. A case study of a drink company is used to demonstrate the proposed method and compared with the k-means and the self-organizing feature map (SOFM) methods. On the basis of the numerical results, we can conclude that SVC outperforms the other methods in marketing segmentation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 32, Issue 2, February 2007, Pages 313–317
Journal: Expert Systems with Applications - Volume 32, Issue 2, February 2007, Pages 313–317
نویسندگان
Jih-Jeng Huang, Gwo-Hshiung Tzeng, Chorng-Shyong Ong,