ORIGINAL RESEARCH-PHYSIOLOGY: Unconscious Classical Conditioning of Sexual Arousal: Evidence for the Conditioning of Female Genital Arousal to Subliminally Presented Sexual Stimuli

The experiment demonstrates evidence for unconscious conditioning of genital responses in women, but no evidence for evaluative conditioning. The results add to the limited evidence for classical conditioning of sexual arousal in women, and to increasing evidence for associative emotional learning without awareness. Both S, Spiering M, Laan E, Belcome S, van den Heuvel B, and Everaerd W. Unconscious classical conditioning of sexual arousal: Evidence for the conditioning of female genital arousal to subliminally presented sexual stimuli.