کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
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4318161 | 1290640 | 2007 | 14 صفحه PDF | دانلود رایگان |
Factors affecting consumers’ willingness to use beverages and ready-to-eat frozen soups containing oat β-glucan were studied in Finland, France and Sweden (N = 1157).Three beverage or soup samples were presented to each consumer: a reference sample without β-glucan/health claim, a sample containing β-glucan, without claim and a third one with β-glucan and claim (cholesterol or glucose related). Questions about liking, beneficiality, willingness to use and price estimates for purchasing were asked before and after tasting. A trained sensory panel (N = 11) also profiled the sensory characteristics of the samples.Taste of the samples strongly affected the willingness to use them. Health claim gave a significant but small added value to beverages and soups with β-glucan. The price respondents were willing to pay for the beverages and soups containing β-glucan decreased after tasting, regardless of the health claim. No notable effect due to gender or age on the willingness to use products with health claims was found.
Journal: Food Quality and Preference - Volume 18, Issue 2, March 2007, Pages 242–255