The temporal dynamics of masked repetition picture priming effects: Manipulations of stimulus-onset asynchrony (SOA) and prime duration

The current study used event-related potentials (ERPs) and masked repetition priming to examine the time-course of picture processing. We manipulated the stimulus-onset asynchrony (110 ms, 230 ms, 350 ms, and 470 ms) between repeated and unrepeated prime–target pairs while holding the prime duration constant (50 ms) (Experiment 1) as well as the prime durations (30 ms, 50 ms, 70 ms, and 90 ms) (Experiment 2) with a constant SOA of 110 ms in a masked repetition priming paradigm with pictures. The aim of this study was to further elucidate the mechanisms underlying previously observed ERP components in masked priming with pictures. We found that both the N/P190 and N400 are modulated by changes in prime duration and SOA, however, it appears that longer prime exposure rather than a longer SOA leads to more in-depth processing as indexed by larger N400 effects.