Event-related potential correlates of the collective self-relevant effect

The present study investigated the electrophysiological correlates of the psychological processing of the collective self-relevant stimulus using a three-stimulus oddball paradigm. The results showed that P300 amplitude elicited by the collective self-relevant stimulus was larger than those elicited by familiar and unfamiliar stimuli. In addition, N250 and P300 amplitudes elicited by subjects’ own names were larger than those elicited by other name stimuli. In terms of lateralization of P300, the collective self-relevant effect was largest in the left region sites and the individual self-relevant effect was largest in the right region sites. Therefore, the present study extended previous findings by showing that the collective self, similar to the famous individual self, was psychologically important to humans.