Marketing Study of Dry Abalone [Haliotis Asinina (Linnaeus, 1758)] in District of South East Maluku

The research held in Village of Revav, District of South East Maluku, Indonesia were aimed to analyse the marketing of dry abalone produced by fishermen in South East Maluku, and to analyse the value of income margin obtained by the stakeholders such as fishermen, gatherers, and wholesalers. The method used in this research was purposive sampling. Marketing chain of abalone started from the fishermen to the consumers were conducted by gatherers and sold to the wholesalers, further sold in Surabaya and other locations. The profit of fisherman, gatherers, and wholesalers were valued IDR 3 178 000, IDR 2 960 000, IDR 8 073 000, respectively. The values of marketing margin of gatherers was 50% of the purchase price (IDR 200 000 kg–1), while the wholesalers’ valued 58.33% of the purchase price (IDR 350 000 kg–1).