Prospect and Adversity the Downstream of “Softbone Milkfish” in Semarang City, Indonesia

Softbone milkfish [Chanos chanos (Forsskål, 1775)] industry as very supportive of the real sector as food and nutrition security for our community. This products was being one of the culinary products of superior value-added competitive and public interest both as a daily product or as souvenirs. The downstream look profitable but viewed from the upstream condition such as land degradation resulted that raw material depends on other regions. This condition was feared could not keep the balance of demand for milkfish. The purpose of the study was aimed to identify the dimensions and attributes that affect the sustainability status of Softbone milkfish industry, analyzed the sustainability index and categorized sustainability status in multidimensional and gave the formulation of management strategies.