A Model of Development Strategy Encompassing Creative Industries to Reduce Visual Pollution - Case study: Strada Franceză, Bucharest's Old City

The study is presenting a model of strategic approach of creative industries development in the Old City of Bucharest and more specifically, in the street called Strada Franceză (the French Street), having as purpose the diminution of visual pollution in the area Among a wide range of parameters used in the interpretation of visual pollution, the analysis focuses on the condition of the abandoned buildings, as a whole or just partially By using a complex methodology including various analysis criteria in relation with the history of the area, the legislative context, the spatial planning policies and the current socio-economic profile, two potential areas that hold resources for the development of creative industries are proposed for intervention Forwards, a model of development strategy was shaped, together with the project stages that should be considered in order to achieve the objective of changing Strada Franceză into an important creative area of Bucharest's Old City, thus leading to a reduction of the visual pollution.