A Survey Study on Consumer Perception of Mobile- Commerce Applications

Mobile commerce (m-commerce) can have an important influence on business and society in the future. Hence, m- commerce developers and practitioners must understand consumers’ perception of m-commerce applications in order to better design and deliver m-commerce service. This paper studied Chinese consumers’ perception of m-commerce applications by using the survey methodology. Firstly, 44 mobile applications were adopted on the basis of related study work, and then the web-based questionnaire was employed for obtaining online Chinese consumers’ importance ratings with regard to each mobile application. The survey result is helpful for both academics and practitioners to better design innovative and satisfying m-commerce applications.