Attitude towards littering as a mediator of the relationship between personality attributes and responsible environmental behavior

The study tested whether attitude towards littering mediates the relationship between personality attributes (altruism and locus of control) and responsible environmental behavior (REB) among some residents of Ibadan metropolis, Nigeria. Using multistage sampling technique, measures of each construct were administered to 1360 participants. Results reveal significant independent and joint influence of personality attributes on attitude towards littering and responsible environmental behavior, respectively. Attitude towards littering also mediates the relationship between personality characteristics and REB. These findings imply that individuals who possess certain desirable personality characteristics and who have unfavorable attitude towards littering have more tendencies to engage in pro-environmental behavior. Therefore, stakeholders who have waste management as their priority should incorporate this information when guidelines for public education and litter prevention programs are being developed. It is suggested that psychologists should be involved in designing of litter prevention strategies. This will ensure the inclusion of behavioral issues in such strategies. An integrated approach to litter prevention that combines empowerment, cognitive, social, and technical solutions is recommended as the most effective tool of tackling the litter problem among residents of Ibadan metropolis.

► Independently, altruism and locus of control contributed significantly toward attitude towards littering.
► Altruism and locus of control jointly contributed significantly to attitude towards littering.
► The results further show a significant joint influence of altruism and locus of control on REB.
► The independent contributions reveal that altruism and locus of control contribute significantly to REB.
► Attitude towards littering mediates the relationship between locus of control and REB.