Organic agriculture values and practices in Portugal and Italy

• Organic farming does not necessarily mean sustainable farming practices.
• Probabilistic model using survey data from 352 Italian and Portuguese farmers.
• Women and farmers longest engaged in organic farming are more likely to respect deep organic values.
• Farmers having universities/public services as main information source are more likely to respect deep organic values.

Most definitions of organic farming emphasise a holistic approach that combines quality production with sustainable practices and positive impact on resource conservation, biodiversity and animal welfare. Its founding values were also connected to small-scale production, minimisation of external inputs use, diversification and short market circuits. In the last two decades, organic farming has grown very rapidly, resulting in the subordination of its values to market forces. There has been a greater specialisation, an increase of scale, the involvement of large multinational corporations and the inclusion in global trade. This conventionalisation process and the connected certification standards, primarily focussed on banning the use of pesticides and chemical fertilisers, may weaken the vision of organic farming as a more sustainable alternative to conventional farming.This paper aims to identify the factors that influence the choice of organic farmers for more sustainable practices that go beyond the strict limits imposed by certification. A probabilistic model was estimated using survey data collected from 352 Italian and Portuguese certified organic farmers. The results show that women and farmers longest engaged in organic farming are more likely to adopt sustainable practices. They also indicate that farm size, land ownership, the existence of some types of complementary activities and the sources of information used by farmers affect the adoption of such practices.