Multi-objective marketing planning inventory model: A geometric programming approach

In this paper, we have formulated a multi-objective marketing planning inventory model under the limitations of space capacity and the total allowable shortage cost constraints. Here, we have discussed multi-objective geometric programming problem based on global criterion method. The different objective functions are combined to a single objective function by global criterion method. Geometric programming technique is used to find the optimal solutions for different preferences on objective functions. Finally, the solution procedure is illustrated by a numerical example.