کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
465423 | 697569 | 2008 | 18 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: The adoption and use of mobile phone in rural China: A case study of Hubei, China The adoption and use of mobile phone in rural China: A case study of Hubei, China](/preview/png/465423.png)
This paper examines the behavioral and psychological factors influencing the adoption and use of mobile phone in rural China. Based on the diffusion of innovations and perceived needs theory, this research, through a case study of Hubei, China, supports the theoretical model that both behavioral and psychological factors can predict Chinese rural residents’ adoption and use of mobile phone. Psychological factors, however, play a weaker role in rural residents’ adoption and use of mobile phone than do behavioral factors. Moreover, behavioral factors can significantly predict some of the psychological factors. By adding behavioral factors into the theoretical model, this study supplements the perceived needs theory and extends it from urban setting to rural setting. Implications of the findings have been discussed.
Journal: Telematics and Informatics - Volume 25, Issue 3, August 2008, Pages 169–186