Organizational culture and innovation performance in Pakistan's software industry

Rapid transformation in technological innovation requires organizations to develop a culture that fosters innovation performance for sustainable development amidst global competition. The core aim of this empirical investigation is to explore the role of organizational culture, particularly an inclusive culture, in the innovation performance of the software industry in Pakistan. To achieve the objective of this study, research was conducted to collect the required information by using a structured questionnaire from software firms in Pakistan via an online data collection system using Google Forms. The sample size is (n = 215) therefore, descriptive statistics, correlation and multiple regression models are used to determine the association between explanatory factors of organizational culture and innovation performance. The results propose that organizational innovation performance is backed and affected by organizational culture. Flexibility/support to change and organizational climate are the comparatively significant factors for creativity and innovation performance. This study focuses on the cultural influence of innovation performance in a specific industry where measurable performance is critical for competitive survival: the software industry. It is critical to understand this relationship, particularly in the context of a developing economy, because of the status of the software industry in the rapid technological innovation and economic progress of the country.