Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electronic Commerce Research and Applications - Volume 24, July–August 2017, Pages 50-67

Hsin Hsin Chang, Kit Hong Wong, Shi Yu Li,