SEM-PPA: A semantical pattern and preference-aware service mining method for personalized point of interest recommendation

Point-of-Interest (POI) recommendation has received increasing attention in Location-based Social Networks (LBSNs). It involves user behavior analysis, movement pattern model and trajectory sequence prediction, in order to recommend personalized services to target user. Existing POI recommendation methods are confronted with three problems: (1) they only consider the location information of users' check-ins, which causes data sparsity; (2) they fail to consider the order of users' visited locations, which is valuable to reflect the interest or preference of users; (3) users cannot be recommended the suitable services when they move into the new place. To address the above issues, we propose a semantical pattern and preference-aware service mining method called SEM-PPA to make full use of the semantic information of locations for personalized POI recommendation. In SEM-PPA, we firstly propose a novel algorithm to classify the locations into different types for location identification; then we construct the user model for each user from four aspects, which are location trajectory, semantic trajectory, location popularity and user familiarity; in addition, a potential friends discovery algorithm based on movement pattern is proposed. Finally, we conduct extensive experiments to evaluate the recommendation accuracy and recommendation effectiveness on two real-life datasets from GeoLife and Beijing POI. Experimental results show that SEM-PPA can achieve better recommendation performance in particular for sparse data and recommendation accuracy in comparison with other methods.