Identification of Consumer Psychological Profile

One of the pressing topics of the marketing analysis, the problem of studying and modeling of consumer character, is examined. An approach to the problems is proposed, based on the modern concepts of cognitive psychology and new methods of personality psycho-diagnostics. The basic premises of the approach are formulated. The logical-linguistic formalism for modeling and identification of consumer psychological profile is developed. A description of an applied method of identification is given. The results of reliability and validity check of the method are discussed.