کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4972555 1451125 2017 49 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The impact of mobile Internet on mobile voice usage: A two-level analysis of mobile communications customers in a GCC country
ترجمه فارسی عنوان
تاثیر اینترنت تلفن همراه در استفاده از صدای تلفن همراه: تجزیه و تحلیل دو سطح از مشتریان ارتباطات تلفن همراه در یک کشور شورای همکاری خلیج فارس
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
چکیده انگلیسی
This paper focuses on interdependencies between mobile Internet (MI) usage and mobile voice (MV) calling patterns among residential customers in one member country of the Arabian Gulf Cooperation Council (GCC). The analyzed data set contains usage data of 10,366 postpaid subscribers of a mobile network operator (MNO) in a GCC country over 25 months from July 2013 to July 2015. The results suggest a complementary MV-MI usage relationship. This relationship is more positive for users who (1) send fewer SMS, (2) are younger, (3) are foreign nationals, (4) use a smartphone, and (5) have a longer tariff tenure. The strength of MV-MI usage association in the GCC country sample is larger than relationships observed in earlier work, which analyzed MNO subscribers in Europe. This suggests that the development trajectory of a country's telecommunications service market moderates the relationship between MI and MV calling use intensity.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 54, Issue 7, November 2017, Pages 958-970
نویسندگان
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