Research on Development Strategy of Automobile Reverse Logistics Based on SWOT Analysis

This paper first analyzes the research significance and purpose of the paper, then uses the SWOT analysis method to list the SO strategy, the ST strategy, the WO strategy, the WT strategy, and the SO strategy of the corresponding SWOT in view of the present situation and problems of the reverse logistics of the automobile industry in China. Combined with China's automobile reverse logistics industry characteristics, pointed out that China's specific reverse logistics development strategy of the automotive industry.