Narcissism and “likes”: Entitlement/Exploitativeness predicts both desire for and dissatisfaction with responses on Facebook

- Narcissistic Entitlement/Exploitativeness (NPI-EE) predicts wanting “likes”.
- High NPI-EE Facebook users don't want any of their posts to seem unpopular.
- High NPI-EE Facebook users were more dissatisfied with amount of responses received.
- High NPI-EE Facebook users get angry, retaliate when others don't response to them.

We surveyed participants (N = 311) about the responses they had received to their Facebook status updates over the last two weeks. Higher (vs. lower) narcissistic Entitlement/Exploitativeness was associated with desiring responses from others, trying to make oneself appear popular on Facebook, being dissatisfied with the responses received, and becoming angry at and retaliating against individuals who did not respond to one's status updates. Higher (vs. lower) narcissistic Leadership/Authority was associated with claiming that one typically received more response than others did-an assertion that did not appear to be based in reality.