Media convergence and co-evolution at multiple levels

This paper traces the convergence and evolution of UK media as it has developed in one of that state's key media countries, Wales and its media clusters which have distinctive linguistic audiences in the capital, Cardiff in the south and in its rural cluster in the strongly Welsh-speaking Gwynedd region in the north. The paper begins with a discussion of media industry structure. This moves from UK to sub-national to city and cluster levels. It reports on a survey conducted into evolutionary media cluster convergence trends. It then considers cluster evolution in relation to the broader regional innovation system in Wales. Finally, the article deduces policy-relevant recommendations from the foregoing analysis.

► Detailed profile of UK media context. ► Detailed study of regional media clusters. ► In-depth study of city media cluster. ► Analysis of Cross-cluster innovation.