کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5049084 1476351 2016 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
AnalysisTo buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism
ترجمه فارسی عنوان
تجزیه و تحلیل برای خرید یا عدم خرید: نقش هویت هویت، نگرش، کنترل رفتاری درک شده و هنجارها در مصرف کالای آلرژی
کلمات کلیدی
مصرف گرایی ارگانیک، نگرش های، استانداردها، قصد رفتاری، نظریه رفتار برنامه ریزی شده، هویت،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک بوم شناسی، تکامل، رفتار و سامانه شناسی
چکیده انگلیسی


- We explored how self-identity and individual characteristics of attitudes, PBC, and norms determine organic consumerism.
- Organic identity prime led to identity-congruent shifts toward organic consumerism, thus increasing consumer intentions.
- Organic self-identification influenced consumer intentions through its effect on consumer attitudes and group norms.
- Insights for marketing strategies promoting organic products are provided.

The current study examined the role psychological determinants (self-identity, attitudes, perceived behavioral control, and norms) play in organic consumerism. Participants (N = 252, meanage = 44.35, SD = 15.29, 97% resided in Australia) were randomly assigned to one of the three experimental conditions: (1) organic identity prime, (2) pro-environmental identity prime, and (3) neither pro-environmental nor organic identity primes (control). Analysis of variance revealed that organic identity prime was associated with significant increase in intentions to purchase organic products, relative to both pro-environmental identity and control conditions. Follow-up mediation analysis indicated that organic self-identity increased consumer intentions by influencing their attitudes and group norms. These results demonstrate that organic identity can be primed to create identity-congruent shifts toward organic consumerism. Importantly, these findings have direct application for marketing strategies aiming at promoting and developing an “organic” brand.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Ecological Economics - Volume 128, August 2016, Pages 99-105
نویسندگان
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