The influence of decision-making rules on individual preferences for ecological restoration: Evidence from an experimental survey

We conduct an experimental survey to analyze how rules for collective decision-making influence individual preferences regarding nature restoration plans. Our study compares two decision-making rules-a consensus rule and a majority rule-wherein participants decide on a plan regarding nature restoration in the Kushiro Wetland, Japan. Our main finding is that the difference between the individual preferences and collective decision-making is less significant under the consensus rule than the majority rule. Furthermore, there is a larger disparity with regard to the marginal willingness to pay between collective and individual decisions when participants are unsatisfied with the results of collective choice.