Cross-bidding impact throughout the product life cycle

Two products at different points of the product life cycle have been chosen to analyse the effect of cross-bidding in competing auctions. The findings indicate that this strategy can have a different impact depending on the phase of the cycle.

► The presence of cross-bidding and sniping strategy has been confirmed. ► Cross-bidders are better off than non-cross-bidders. ► Cross-bidding has a different impact depending on the phase of the product life cycle.