کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5060172 | 1371798 | 2012 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Advertising as a predictor of investment
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موضوعات مرتبط
علوم انسانی و اجتماعی
اقتصاد، اقتصادسنجی و امور مالی
اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
The collapse of Iceland's financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.
⺠We search for a leading indicator of the financial crisis in Iceland in 2008. ⺠The number of pages in newspapers is used to measure the volume of advertising. ⺠The volume of advertising predicts investment in the run up to the crisis. ⺠Changes in advertising also to lead changes in investment in other countries.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Economics Letters - Volume 116, Issue 1, July 2012, Pages 60-66
Journal: Economics Letters - Volume 116, Issue 1, July 2012, Pages 60-66
نویسندگان
Kari S. Fridriksson, Gylfi Zoega,