کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5060262 | 1371799 | 2012 | 4 صفحه PDF | دانلود رایگان |

A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.
⺠Selling a private label may raise or lower a store's brand-name price. ⺠The greater the number of price-sensitive consumers, the more likely a store carries a private label. ⺠A higher reservation price may cause a private label-brand price difference to fall. ⺠A higher reservation price may cause a store to drop a private label. ⺠A brand price may be higher with price-sensitive than just brand-loyal customers.
Journal: Economics Letters - Volume 116, Issue 3, September 2012, Pages 508-511