Willingness to pay for E85 from corn, switchgrass, and wood residues

Willingness to pay (WTP) for E85 (automotive fuel blend of 85% ethanol and 15% gasoline) was estimated from a contingent choice exercise contained in a national survey of consumers. The choice exercise included E85 blends from three different feedstock sources (corn grain, switchgrass, and wood wastes) and an E10 blend (10% ethanol and 90% gasoline) with corn grain as the ethanol feedstock. Results from the study indicate willingness to pay a premium for E85 from switchgrass compared with E10 from corn. Concerns about land use for “food versus fuel” had a negative impact on WTP for E85 from corn grain, while greater concerns about fuel security relative to the environment had a positive impact.