کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5070860 1373279 2011 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How would Swiss consumers decide if they had freedom of choice? Evidence from a field study with organic, conventional and GM corn bread
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
How would Swiss consumers decide if they had freedom of choice? Evidence from a field study with organic, conventional and GM corn bread
چکیده انگلیسی

In 2005, the Swiss expressed their negative attitude towards genetic engineering in agriculture by voting in favor of a ban to use genetically modified (GM) crops in domestic agriculture. At the same time, certain GM food products remain approved but are not on offer since retailers assume that consumers would shun labeled GM food. In our study we tested this claim by conducting a large-scale field study with Swiss consumers. In our experimental design, three clearly labeled types of corn bread were offered at five different market stands across the French and German-speaking part of Switzerland: one made with organic, one made with conventional, and one made with genetically modified (GM) corn. In addition, we tested the consistency between purchasing decision at the market stand and the previous voting decision on GMOs in 2005 by means of an ex-post questionnaire. The results of our discrete choice analysis show that Swiss consumers treat GM foods just like any other type of novel food. We conclude from our findings that consumers tend to appreciate transparency and freedom of choice even if one of the offered product types is labeled as containing a genetically modified ingredient. Retailers should allow consumers to make their own choice and accept the fact that not all people appear to be afraid of GM food.

► Choice experiment with GM corn bread in different natural settings of Switzerland. ► Swiss consumers treat the GM product type just like any other novel food product. ► Freedom of choice increases sales at market stands. ► Consumer preferences do not necessarily reflect political preferences.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Policy - Volume 36, Issue 6, December 2011, Pages 830-838
نویسندگان
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