کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
5073288 1477105 2017 10 صفحه PDF سفارش دهید دانلود رایگان
عنوان انگلیسی مقاله ISI
Mediating good food and moments of possibility with Jamie Oliver: Problematising celebrity chefs as talking labels
ترجمه فارسی عنوان
میانجی کردن غذای خوب و لحظات احتمالی با جیمی اولیور: سرآشپزهای مشهور به عنوان حرفهای گفتگو
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کلمات کلیدی
سرآشپز مشهور، برچسب زدن، قدرت، دانش، حضار، اداره غذا،
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
چکیده انگلیسی
This paper explores the powerful and mediating role of celebrity chefs over audience relationships with food through analysis of Jamie Oliver and his recent series Save with Jamie. The paper firstly situates the role of celebrity chefs theoretically, defining them as 'talking labels' who may act both as knowledge intermediaries and boundary objects to connect audiences with food in multiple ways. Here chefs actively construct and mediate discourses around 'good food'. As trusted, credible, well-liked public figures, chefs step into out private home spaces through our televisions to convey food information in a charismatic, entertaining and accessible way. Like traditional food labels, chef's words can be 'sticky' and take hold in public imaginations in a way that goes far beyond the capacity of food products labels. Yet the relationship between chefs and audiences is far from straightforward and so the paper secondly aims to explore how these talking labels are understood and 'used' by audiences in their everyday food practices. Drawing selectively from a large scale audience survey (n = 600) as well as the series, Save with Jamie, this paper reveals the different ways that audiences 'talk back' to chefs both positively and negatively to create moments of simultaneous possibility and resistance for audience relations with food. This revealed complex relationships between audiences, chefs and food. It also suggests that the powerful work on celebrity chefs functions as part of a new mediated mechanism within today's food governance.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Geoforum - Volume 84, August 2017, Pages 169-178
نویسندگان
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