'Seeing red' in national parks: How visitors' values affect perceptions and park experiences

This paper utilizes a definition of values, derived from a concise review of the geography and social psychology literatures, to explain the results of survey research we undertook within national parks in Queensland, Australia. We use a 'values-behavior hierarchy' conceptual framework to consider how the personal environmental values of a sample of park visitors (n = 404) potentially affected patterns of park visitation, user activities, and user conflicts. Findings suggest that visitors' environmental values shaped how they perceived other park users and the appropriateness of their activities. This has international implications for geographic research and other disciplines and professions involved in national park visitation, park use, and human impacts, on and of these powerful places.