Variegated global expansion: Internationalization strategies in the temporary staffing industry

►First comprehensive study of the internationalization strategies of leading staffing TNCs. ►Provides detailed qualitative evidence on the spatial and temporal variability of expansion strategies. ►Also demonstrates the variability in strategy across different kinds of staffing TNCs. ►Profiles the challenges to central coordination and standardisation of staffing activities. ►Contributes to more sophisticated theorisation of the internationalization of business service activities.