Questioning the virtues of pro-environmental behaviour research: Towards a phronetic approach

► Much work on pro-environmental behaviour pursues either episteme or techne. ► Phronesis, which recognises context, values and power, has been neglected. ► Flyvbjerg (2001) offers a way to develop social science as phronesis. ► This paper attempts to develops a phronetic approach to pro-environmental behaviour.