Sustainable lifestyles: Framing environmental action in and around the home

This paper examines the nature of environmental action in and around the home. Given the rise of local sustainable development and the emphasis placed on individual actions for sustainability, the paper examines the role of citizens in adopting sustainable lifestyles, incorporating a range of behavioural responses from energy saving and water conservation, to waste recycling and green consumption. Focussing on the debate in geography concerning the engagement of the public in environmental action, the paper argues that despite the assertions of those who advocate a deliberative approach to engagement (see [Owens, S., 2000. Engaging the public: information and deliberation in environmental policy. Environment and Planning A 32, 1141-1148]), an approach based on a social-psychological understanding of behaviour can have significant benefits. Such an approach is being developed by geographers in a range of settings and in this paper these developments are situated within the context of existing research that has identified environmental 'activists' in terms of their values, attitudes and demographic composition. The paper aims to examine environmental behaviour in relation to two key issues: (1) the way in which environmental action is framed in everyday practices (such as consumption behaviour) and (2) how these practices are reflected amongst different segments of the population to form lifestyle groups. The paper provides new insights for examining sustainable lifestyles that further our appreciation of how actions to help the environment are lived in everyday practices and framed by different lifestyle groups. Accordingly, the paper offers both academics and policy makers new insights into the potential use of focussing on lifestyle groups as a means for changing behaviour.