Forecasting and stock control: A study in a wholesaling context

Wholesalers add value to the products they deal with by essentially bringing them closer to the end consumers. In that respect, the effective control of stock levels becomes an important measure of operational performance especially in the context of achieving high customer service levels. In this paper, we address issues pertinent to forecasting and inventory management in a wholesaling environment and discuss the recommendations proposed in such a context in a case study organization. Our findings demonstrate the considerable scope that exists for improving current practices and offers insights into possible managerial issues.