کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5090109 1375617 2010 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What's in a name? What leads a firm to change its name and what the new name foreshadows
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
What's in a name? What leads a firm to change its name and what the new name foreshadows
چکیده انگلیسی
This paper examines corporate name changes. This paper connects different types of corporate name changes to the reputational concerns that precede them and to the important corporate events and performance changes that follow them. The empirical results suggest that a firm adopts a radically different name to disassociate from a poor reputation, the name of one of its well-recognized brands to associate with a good reputation, or a minor change in its name by adding or deleting a part of its name that identifies it with a particular product to accompany a narrower business focus or a broader business focus. The empirical results also suggest that, except for radical name changes, significant organizational upheaval follows most corporate name changes. The strength of the firm's subsequent economic performance is tied to changes in the business direction that the type of name change foreshadows.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Banking & Finance - Volume 34, Issue 6, June 2010, Pages 1344-1359
نویسندگان
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