کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5091990 1375906 2011 35 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Scenario adjustment in stated preference research
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Scenario adjustment in stated preference research
چکیده انگلیسی
Poorly designed stated preference (SP) studies are subject to a number of well-known biases, but many of these biases can be minimized when they are anticipated ex ante and accommodated in the study's design or during data analysis. We identify another source of potential bias, which we call “scenario adjustment,” where respondents assume that the substantive alternative(s) in an SP choice set, in their own particular case, will be different from what the survey instrument describes. We use an existing survey, developed to ascertain willingness to pay for private health-risk reduction programs, to demonstrate a strategy to control and correct for scenario adjustment in the estimation of willingness to pay. This strategy involves data from carefully worded follow-up questions, and ex post econometric controls, for each respondent's subjective departures from the intended choice scenario. Our research has important implications for the design of future SP surveys.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Choice Modelling - Volume 4, Issue 1, 2011, Pages 9-43
نویسندگان
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